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- đ Unlock your Brandâs Potential: 2 Tips from Tory Burch
đ Unlock your Brandâs Potential: 2 Tips from Tory Burch
Plus funding updates, an NYC founder event and the skinny on FDP
Jasmine Crockett
October 01, 2024
Featured Story
Lessons on Ambition & Purpose from Tory Burch
âAre you ambitious?â đđ» The question posed to Tory Burch for her first feature article in 2004 at the start of her career. Ambition can feel like a dirty word, especially for women. Giving it the Heisman in that first interview, the now fashion icon and lifestyle brand mogul embraces it and calls us to do the same during a panel discussion at the recent Forbes Power Women Summit. Dropping the ambition intimidation factor from your MO, allows you to see it as a motivator. From my POV, itâs the engine (and the plan) propelling your future. Itâs motivation. Paired with purpose, or your ânorth star,â per Burch, you can authentically crack the code of your brand relevance and success. |
Itâs about staying true to who you are and your brand beliefs thatâll cut through the noise. Slaying the naysayers and going against the grain as Burch did at her start. Instead of launching as a wholesale brand as advised, she built a cozy retail experience and a lifestyle brand across multiple categories.
Knowing the purpose behind your business creates security so youâre not thrown off your path at the whims of investors or well-intentioned advisors. Itâs about having a strong grip on your purpose. Because beware: Anyone can change it in a matter of seconds. Hold onto your purpose and ambition. That kind of authenticity drives market breakthroughs.
Check out the Be Who You Are to Get What You Want webinar on Oct. 23 powered by the Tory Burch Foundation (plus additional resources for women entrepreneurs here).
Need to Know
Donât miss the conference/party blend of the Female Founder World Summit in NYC on November 2. Hear from the founders of Beautyblender, Ghia and Megababe from a Manhattan skyline view. Grab your ticket for $75.
Take a peek at Venture Capital Journalâs list of women-led venture capital funds (free account registration required).
Check out the 2024 Stevie Award Winners for Women in Business and watch the award broadcast live on November 8 to get a feel if you want to apply in 2025 (the app opens in May).
Shut down by traditional financing? Fearless Fundâs got you. Pitch your early-stage, high-growth venture or apply for a small business loan,$5K-$50K, here.
Industry Updates
Straddling the vanity/thought leadership line is a tricky one. Global Executive Resume Writer, Sarah Johnston, takes the guesswork out of how often to post on LinkedIn for industry authority.
$6M seed funding secured for AI womenâs healthcare startup, Cercle. Outsiders Fund joins existing investors like Sheryl Sandberg, FemHealth Ventures and others to transform womenâs healthcare data into real-time insights at superwoman speed.
Catch the 2024 Forbes Power Womenâs Summit highlights where trailblazing women like Kerry Washington, Issa Rae and Fawn Weaver are rewriting the playbook on business and leadership.
Women-owned Daily Crunch closes $4M in a Series A funding round primarily backed by women investors and led by Nashville agency, Launch Tennessee.
Quote of the Week
I want every little girl whoâs been told sheâs bossy to be told again she has leadership skills.
Resource Spotlight
đ Book Overcome the rough seas of venture capital. Kelley Steven-Waiss clears the path for women with big ideas in Valley Girls: Lessons From Female Founders in the Silicon Valley and Beyond. | đ§ Podcast Healthy chocolate hooks Hersheyâs for $425M. How Cynthia Tice did it through her brand, Lilyâs Sweets, on this episode of How I Built This with Guy Raz. | đ Article Unleash impact with the new Female Domestic Product (FDP) concept featured in Time: How Women Can Use Their Financial Power to Create Change |
Ask the Expert
Question: Whatâs the first step to turning my passion into a business?
Answer: Ask yourself: Would I do this for free? If your answer is yes, go for it. Because you wonât make money immediately. It'll take time. So make sure you love doing it (with or without the cash) so in the in-between time of turning a profit, your passion is the force behind it all.
Stay inspired, stay unstoppable,
