• Wmn Who Do
  • Posts
  • 🛡️Success Secret Weapon: Emma Grede Dishes on Hers

🛡️Success Secret Weapon: Emma Grede Dishes on Hers

15+ funding opportunities, an AI spotting 🦄 and a deep dive into the working woman’s playbook

Featured Story

Emma Grede’s Best-Kept Secret to Success

It isn’t what you think. Not smarts or skill. While those play a role, they aren’t the secret to Emma Grede’s climb to the tippy top of the fashion industry as the CEO/co-founder of Good American and founding partner of SKIMS. It’s failure. And more importantly, learning from it. 

"I think often we don't talk about failures. I'm the opposite. I do [it] all the time," she explained in a recent ABC news feature. "Because I know that everything that I've done, that hasn't worked, I've taken a bit of those learnings and spun them into something new.”

I use my failure as fuel, too. It drives my next move. I used to get down on myself when something didn't work out, but now I see it as a tutorial for my future. I scaled my first company too quickly, so now with my second, I’m being more thoughtful about where I need to be present and what projects to take on. 

But it’s a mixture of hard work and Grede’s lean-in curiosity that’s led her to not only trailblaze her path but for women and Black entrepreneurs too. Grede’s the first Black woman investor on the business reality TV series, Shark Tank, and the visionary behind The Fifteen Percentage Pledge, an economic justice nonprofit committed to reserving 15% of shelf space for Black-owned brands.

So, the real losses? They aren’t failures. It’s the inability to learn that’s the real waste. So, count it all gain. 

Psst. If you’re a black-owned, e-commerce business, consider applying for The Fifteen Percentage Achievement Award for $200K no-strings-attached funding plus mentorship and pro bono consulting services. You’ve got nothing to lose.

Need to Know

Industry Updates

Quote of the Week

âťť

Don’t sit down and wait for the opportunities to come. Get up and make them.

Madam C.J. Walker

Resource Spotlight

đź“š Book

Craving radical business success? The Lean Startup is your must-read to build greatness through innovation and adaptability.

🎧 Podcast

Anu Diggal spills about What Women Founders Still Have to Prove on Inc.’s new podcast, From the Ground Up.

🎧 Article

Ask the Expert

Question: What is one of the biggest challenges in scaling your business (and how did you overcome it)?

Answer: Outside investment is hard to obtain, hands down. In my interior design business, Joy Meets Home, I restructured my business plan so I didn’t have to seek outside investment. Instead, I created a repeatable cash flow (like a subscription plan) to put money back into the business. My advice? Get down with bootstrapping to use what you have more strategically before seeking outside funding. Then, rinse and repeat.

Stay inspired, stay unstoppable,