The Culture Shift: Eunique Jones Gibson’s Mission to Reimagine Inclusion

Breaking Boundaries

Women redefining success and inspiring others to reach new heights.

Changing the Narrative: Eunique Jones Gibson’s Impact on Representation

With a “that’s me” mentality, Gibson developed culturally-centered designs within quality diapering products so even the youngest of generations can see themselves in the world around them. And it was no easy task to disrupt the major players (and narratives) in the baby industry. 

But “it’s not just about being on the shelf — it’s about what it means for our community to see a Black-owned, mom-founded brand in this space. It’s a powerful reminder of how necessary our stories, joy and unique perspectives are, even in the diaper aisle,” says Gibson.

This marketing motivator goes beyond inclusive product development. It’s about culture change. The Happy Hues Crew, pictured on the diapers, are the boots on the ground in joy-filled, diversity-rich cartoon shorts for kids to find (and celebrate) their people. 

While Gibson didn’t picture herself in the CPG market, it all goes back to what she didn’t see that brought her to this launch and this brand. Her driving purpose? Bringing representation to spaces where it’s long been missing.

Need to Know

• Got poise and grit? Apply for Inc.’s 2025 Female Founders 500 List. The deadline is 12/6 with a $345 app fee.

• Attention brand + marketing leaders: Rally around consumer tech’s biggest moment at Ad WeekHouse in Las Vegas on January 8. Register here.

• 💸 $30K giveaway every month?! Check out Amber Grants for Women to apply for 3 monthly grants with 1 app for women-led businesses. Please and thank you.

• Save the date: Women’s Venture Capital Summit at the Ritz in San Francisco on February 4-6 for connection, community and collaboration for women in VC.

Industry Updates

• An honest review of AfroTech 2024, one of the world’s largest annual tech conferences. The 4-day conference was in Houston and was a whole mood according to Brown Style Magazine. See the highlights here.

• Black women veterans are leading the way in entrepreneurship. 📈 And launching businesses at a higher rate than their peers.

• Women’s pro volleyball league snags $100M in new funding with investments from Olympian Lindsey Vonn, WNBA athlete Candace Parker and actress Amy Schumer. League One Volleyball (LOVB) launches in January 2025.

• Bose shakes things up with emotionally-led marketing for the new Ultra Open Ear Buds launch with a “meet-the-consumers-where-they-are” approach.

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Founder’s Note

Knowing your “why” is key to building a better business. I’m leaning into my values as I shape Smply because your business values and personal values eventually become one. So, be intentional when you craft your company’s capital, culture and content. People fall in love with the person (or people) behind the business, not just the brick and mortar or digital storefront.

Key Insight: :Leading from your values is your company’s foundation and true north along the way. It not only keeps you focused but helps you stay in your lane so you don’t get off course.

Next Step: Define your top 3 personal values and seek alignment with your brand values. This will ensure a laser-sharp focus and authenticity to your business mission.

Tip for Fellow Founders: Be open to change and don’t be afraid to recalibrate based on a values shift. It’s OK to discover that what you believed in no longer aligns with where you’re going.